Jack Daniel's AR Experience 1.5

Once consumers download the dedicated app, they have access to a fascinating augmented reality experience related to Jack Daniel’s Tennessee Whiskey. By simply pointing their phones at any Jack Daniel’s bottle (ranging from 50mL to 1.75L), users can uncover a wealth of animations, voice overs, and captivating stories that showcase the unique characteristics of this venerable brand, which has been in existence for over 150 years.

The AR experience is divided into three distinct parts, each meticulously designed to provide an immersive and visually appealing experience. The first part takes users on a virtual tour of the Jack Daniel Distillery by transforming the front label of the bottle into a miniature replica of the distillery itself. The second part offers a step-by-step walkthrough of the meticulous process involved in crafting Jack Daniel’s Tennessee Whiskey. Lastly, the third part shares fascinating stories about the man behind the brand, Jack Daniel.

Furthermore, it is worth highlighting that this content is intended for responsible consumption. As such, it encourages consumers to live their lives freely while drinking responsibly. It is important to note that Tennessee Whiskey, with an alcohol by volume (ABV) of 40%, is produced exclusively by JACK DANIEL DISTILLERY in Lynchburg, TN. The trademarks JACK DANIEL'S and OLD NO. 7 are registered and protected under copyright law.

To ensure compliance with legal regulations, it is crucial that this content is only shared with individuals who are of legal drinking age. Sharing or forwarding this content with individuals below the legal drinking age is strictly prohibited.